Arabella Lewis-Smith's picture
Founder/Managing Director
Media & creative services

Jointly founding the Salad graphic design and digital consultancy in 2001 – aged 26 and with a background in fashion – I am living proof that, starting with just passion and a creative spark, anything is possible. The classic entrepreneurial success story, Salad has grown from humble beginnings to the award-winning agency it is today, with a team of 13 and working with the likes of Greene King, Olives et Al, Salomon and the Clipper Round the World Yacht Race. Alongside Salad, I have been instrumental in the launch in 2007 of another venture, Pasture Naturals – which has since shown significant growth and established itself in the luxury washroom product market.

I firmly believe in power of intuition, enthusiasm and sheer hard graft. Above all, though, I am convinced that the most important ingredient is people: I love what I do… the secret has been finding – and putting faith in – lovely, talented people who share that passion. In the early years of Salad I tried so hard to be corporate, slick, polished…. basically, someone I’m not. When I relaxed and started simply being me everything just clicked.

Whilst the commercial objective is success – it will never be success at any cost. As an agency, Salad has never espoused a late night working culture – it’s my belief that, in order to do their jobs to the best of their ability, people need to be happy, to be treated fairly… and to have fun.

It’s a message with which I hope to inspire others – and a key reason why I’m so excited about being a member of Enterprising Women.

Address

Enterprising Women,
WeWork Aldgate Tower,
2 Leman Street,
London, E1 8FA

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