The city needs to embrace the business opportunities brought by the thousands of students coming to the city, the boss of a leading property company says.
Henry Hutchins, a director of North Hill-based Clever Student Lets, said the "average student" spends up to £4,500 a year on accommodation and another £4,000 around the city; and with about 30,000 students at Plymouth University each year, that represents a huge opportunity for businesses.
Yet Mr Hutchins said: "Plymouth does not seem to understand the value of the university.
"It's massive, the amount the university and students bring into this city.
"And the university will continue to expand. It's a very well-run business.
"Plymouth has to sit up and take notice of what the university does for the city and stop taking it for granted."
He said the university is also a huge employer and is "driving" the city centre.
And having a student population in Plymouth is pulling in investment income, too.
To read the full article, click here (This is Plymouth, 'City must embrace students')