Writing for the Web
This event has already happened!
A one-day practical workshop on the particular demands of writing quality content for web pages and other online communications.
Location |
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52 Upper Street, Islington, London |
Date |
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Tuesday, 1st May 2012 |
Time |
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Tea/coffee and registration at 9:00, with a 9:30 start and 17:00 finish |
Kind |
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Workshop |
Cost |
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£325 for companies in the PRCA, £395+VAT for non-PRCA members |
Aims of the course
The online world changes all the time, with many places where people and organisations can connect and communicate.
This workshop gives delegates the essentials of writing powerful, effective short copy. It shows them how to apply these principles when writing for today's web.
Delegates study real examples of current web writing. They are welcome to use their own materials on the writing exercises.
Course content
- Essentials of Effective Online Copy
- Establishing your Website Copy Strategy
- Writing for the Social Media
Plan your training
Writing for the Web is a practical, jargon-free course on content, messages and words. It does not cover any technical aspects of building websites nor in-depth, advanced SEO techniques.
It complements Effective Blog Writing. All courses are self-contained and can be taken in any order.
Delegates learn how to:
- Create attractive, purposeful content and copy, using various frameworks
- Differentiate between content planning and copywriting
- Plan and manage content and copy for both human readers and search engines
- Set up their content to maximise their ability to measure its performance
- Adapt their writing when communicating online using social media sites and other online platforms
For more information or to book now, click here.
This event is not a women-only training event.
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