Managing a Cyber Crisis
This event has already happened!
A practical one-day workshop on monitoring potential online threats to corporate reputations and constructing strategies and tactics.
Location |
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52 Upper Street, Islington, London |
Date |
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Friday, 25th May 2012 |
Time |
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Tea/coffee and registration at 9:00, with a 9:30 start and 17:00 finish |
Kind |
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Workshop |
Cost |
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£365 for companies in the PRCA, £435+VAT for non-PRCA members |
Aims of the course
Carefully nurtured corporate reputations can now be destroyed in hours; even by a single disgruntled individual. The internet has levelled the playing field.
This course will teach you what to look for; how to engage with it; and which strategies and tactics to adopt when dealing with an online attack on your reputation,
Course content
- Your online reputation
- Preparing your defence online
- Strategies for online crisis
- Tactics for defending your organisation online
Plan your training
Managing a Cyber Crisis is a digital PR issues management course. Unless you are thoroughly familiar with the social media, it is advisable to have been through The World of Digital PR before coming on this course.
These courses are all self-contained.
Delegates learn how to:
- Monitor online chatter and recognise threats
- Audit their online reputation
- Prepare staff in the disciplines needed to maintain a professional online presence
- Recruit advocates
- Decide whether to engage the threat directly or simply monitor its progress
- Respect online etiquette when engaging with activists
- Use neutralising, diversionary or even spoiling tactics to respond to threats
For more information or to book now, click here
This event is not a women-only training event.
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