Dodo Pad

Some time back in the deep recesses of the last century around 1966, the Dodo Pad diary (a combined memo-doodle-engagement-weekly-planner-diary-organiser-message-ment book) was a new fangled invention, instantly accepted by grateful users as utterly 'indodispensible'.

It was created to aid organisation in the form of a spiral bound, lie flat, almost impossible to lose (due to the nature of its annually altering, brightly coloured cover) desk diary.

More than forty years on the pressures of modern times has seen the brand developed with a range of alternative formats to suit the individual needs of all customers.

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Rebecca Jay

Rebecca has an interesting career story to tell, which has culminated in her running her own business by taking a flagging 30-year-old brand and reinventing it for the 21st century.

Since she took on Dodopad in 1996, following the birth of her son, James, turnover has increased by an average of 25-30% each year with a similar profit % year on year.

From a single product line there are now almost 40 and retail distribution has grown from a standing start, to over 600 outlets in the UK including all the major retail chains and distribution in Europe, South Africa and USA.

Rebecca said: "I was approached to help save the product which was being written off at the time of a HarperCollins disposal. I saw two things – a brand, which I believed could be nurtured back from the brink of extinction and a way of keeping my brain cells in condition in the early days of motherhood. In eight years we turned diary sales of 4,000 into almost 30,000, greatly expanded the product range and gained listings in all the major retail outlets in the UK and USA."

Before revitalising the Dodopad brand Rebecca had been joint CEO for Bates/Saatchi & Saatchi agency in the Czech Republic.

This followed an impressive career in advertising and brand design, including running her own consultancy, which she still does today, for a number of high profile clients such as J Sainsbury, Campbell's and British Airways.

When away from running the business Rebecca enjoys scuba diving, raising funds for the Family Holiday Association and Cornwall Hospice Care, conservation issues, opera, theatre, antique fairs, and being in Cornwall as much as possible!