Master Class - Building Your Brand

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"I am irresistible, I say, as I put on my Chanel fragrance. I am powerful, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am sexy, I say, as I put on my La Senza underwear…"

Location		Peterborough Women's Enterprise Centre, 7 Bridge Street, Peterborough, PE1 1HJ
Date		Tuesday, 3rd August 2010
Time		10am to 3pm
Kind		4: Post-start Support
Cost		Free of charge

Branding is the ‘f’ word of marketing, business people swear by it but many don’t understand it. A brand that captures the mind gains behaviour. A brand that captures the heart gains commitment. This Master Class will give you the basics of how to start creating a brand image for your business and an experience for your customers.

You will learn how to:

• Increase awareness and recognition for your products and services • Differentiate yourself from competition • Communicate and reinforce your business’s mission and values • Create a positive image in the minds of the targeted markets • Enhance customer loyalty

To find out more, contact Claire.