Sales and Marketing

"Customers are King". If you don't have enough customers at the right price, your business will not survive and grow.

To survive in business, you must:

Understand how to add real value.
Differentiate and raise awareness of your product or service.
Increase demand for your products or services if you want to grow your business.

Find out how to achieve these goals here.

Advertising

Advertising: The Basics

Is it worthwhile for your business to advertise? What types of advertising are there? Which is appropriate for my business? Find all the answers here.

How To Write A Good Advert

So you have decided how you want to advertise your business. Not sure you know what to include in the advert itself? Find out more here.

Customers

Setting up a Customer Care Programme

Want your customers to come back for more? Learn how to treat them well, and they will never leave you!

Getting close to your customers

Learn how to assess the needs of your customers and get closer to them.

Customer Oriented Selling

Ensure your sales approach is right every time with our short guide.

Relationship Marketing

Do you know how to draw up and implement a relationship marketing strategy? If not, find out here.

Marketing Research

Carrying out Marketing Research

Find out about the basic steps of marketing research here.

Market Research: The Basics

Market Research allows you to identify potential customers so that they may be addressed and informed. Find out more here.

New Business

Winning Business

If your business is a Minority or Black enterprise involved in Construction, Food & Catering, Health/Social Care or IT - then Fit to Supply can help.

Partners

Partners in Marketing

Marketing Communications Agencies can improve your sales. But what should you be looking for? Here's our guide to help you choose well.

Planning

Performing a SWOT Analysis

This guide is designed for women who are going to be carrying out, or participating in a SWOT analysis.

Preparing a Marketing Plan

Marketing planning is a difficult challenges facing managers of small companies. Find out more here.

Setting Objectives

Can you set business objectives AND interpret and apply them? Find out more here.

Sales

Developing a Unique Selling Point

To develop the unique selling point of your product or service means to make it stand out from the crowd. It’s very boring to be the same as everyone else and to offer exactly the same as your competitors –…

Gaining Sales From Marketing

Innovation and Marketing make you money. Everything else costs you money. Find out more here.

Selling Value

If you choose not to compete on value, you will have no choice but to compete on price. Find out more here.

Strategy

Strategic Partnering

This guide describes the planning phases in strategic partnering.

Strategies for Alternative Enterprises

Colin Coulson-Thomas argues that businesses must be distinctive and differentiate their offerings to survive.

Tenders

Public sector tenders - no pain, no gain?

In an economic downturn, public sector contracts are often viewed as a source of steady and reasonably profitable income with reliable payments. What's the real picture?

Viral Marketing

Viral marketing

Whether by word of mouth, texting, or most commonly by email, viral marketing can be one of the quickest, easiest and cheapest forms of marketing communications.

Negotiating

Improving Your Negotiating Skills

The ability to negotiate well can be a critical part of growing a successful Business. It's not always an easy process, but you can learn to become a more effective negotiator.

How to give the perfect elevator pitch

It’s become a standard at lots of networking events, but many women are still terrified of the 60 second ‘elevator’ pitch.