Our Masterclasses

Our afternoon masterclasses were led by

Emma Jones

Emma JonesEmma offered top tips on routes to growth including Going Global, making sales to retailers, accessing professional advice and focusing on what you do best whilst outsourcing the rest. Doing so will increase sales and leave time for skills development. Emma also offered a preview of a new online skills self-assessment toolkit. 

Emma is founder of Enterprise Nation, business expert and author

Following a degree in Law and Japanese, Emma joined international accounting firm Arthur Andersen, where she worked in London, Leeds and Manchester offices and set up the firm’s Inward Investment practice that attracted overseas companies to locate in the UK. In 2000, bitten by the dot.com bug, Emma left the firm to start her first business, Techlocate – after 15 months, the company was successfully sold to Tenon plc.

The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation which was launched in 2006 as the home business website. The company has since expanded to become a small business community of over 75,000 people who benefit from business books, events and funding: online, in print and in person. Enterprise Nation also presents a campaigning voice to government and the media on behalf of its members.

Eileen Lennon

Eileen LennonYears ago you got people to buy your bananas because you shouted loudest in the market place. But nowadays everything has changed. No matter the size of your business or the sector, consumers, customers, clients, and all the other people connected with your business are increasingly expecting more than a loud voice from you. Who is ‘following’ you, and where are you taking them? You are the leader, of one, a few, some or many. So how can you create a “following”, rather than just opportunist buyers and associates? 

Eileen has been involved in the enterprise and business development sector for 15 years, with a particular expertise in female entrepreneurship, has run her own business and been CEO of a social enterprise.

Eileen was also responsible for the creation, design, delivery and ongoing development of the innovative incredit training programmes, now the European Award Winning “Outset” programme. 

She specialises in the design, delivery and management of innovative training and development workshops, courses and projects that combine business skills with personal development, strengthening women's mental toughness, confidence and ability to manage the multiplicity of additional demands they face when starting and growing business.

Kate Doodson

Kate DoodsonKate offered her top tips on using apps to transform the way you do business. Kate was joined by 2 LOVE digital ambassadors who discussed how they used technology to transform the way they did business. 

Kate is Executive Director at Cosmic Ethical IT, one of the leading social enterprises in the South West and recognised across the UK for its achievements and ongoing development in digital inclusion. Kate is a girl geek having spent 14 years in the IT industry, many of which running a wholly female owned IT business.

Kate is a digital marketing specialist and is passionate about ensuring businesses use the full range of IT available to them to give them the edge they need to thrive, particularly in the rural economy.

Kate has delivered workshops and lectured nationally on digital marketing and strategy for the last 10 years. She provides consultancy and mentoring to businesses and groups in their strategic use of digital marketing for growth.

Her previous career in Civil Engineering enabled her to work extensively in both the UK and overseas.

Address

Enterprising Women,
WeWork Aldgate Tower,
2 Leman Street,
London, E1 8FA

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