As a female entrepreneur running a business in the traditionally male-oriented science and innovation sector, I previously found it difficult to meet other women in similar situations, but I have found many inspirational role models through Enterprising Women. Enterprising Women has helped me grow by giving me insight into how successful companies are run, and offering business support and advice.
Marketing
"Customers are King". If you don't have enough customers at the right price, your business will not survive and grow.
To survive in business, you must:
- Understand how to add real value.
- Differentiate and raise awareness of your product or service.
- Increase demand for your products or services if you want to grow your business.
Find out how to achieve these goals here.
Resources
Marketing is extremely important in business, especially small businesses starting out and wanting to grow.
Understand what your customers want from you and how they perceive your business, products and service
A marketing plan is your business’s marketing activities and plans are specified - don't neglect it.
This step-by-step guide explains the basics of carrying out marketing research
Our DIY guide to writing an effective Press Release to get your news story published.
A step-by-step guide on market research, the essential foundation to your marketing.
Market Research identifies potential customers so you can build an effective campaign